AEON MALL Ha Long Project: A New Impetus for Quang Ninh's Commercial and Tourism Development in 2026

The AEON MALL Ha Long project, one of AEON Group's largest shopping centers in Vietnam, is accelerating its completion to officially commence operations by late 2026. With a total investment exceeding 5.2 trillion VND (approximately 220 million USD) and an impressive scale, this project not only promises to elevate the shopping and entertainment experience for residents and tourists in Quang Ninh but also plays a strategic role in fostering the province's socio-economic development. This in-depth bulletin will meticulously analyze the scale, progress, strategic importance, and economic impacts that AEON MALL Ha Long will bring to the region, specifically tailored for investors, managers, and technical experts.

Project Scale and Implementation Progress

AEON MALL Ha Long is located in Bai Chay ward, Ha Long city, spanning a total land area of over 13 hectares, with 9.1 hectares dedicated to the shopping mall complex and 3.92 hectares for transportation infrastructure. The project broke ground in February 2025 and is being implemented at a high pace, with the official opening targeted between mid-November and December 2026.

• Total Floor Area: 208,000 square meters, providing vast space for commercial and service activities.
• Structure: The shopping mall is designed with 5 floors, and the main structure of 3 floors has already been completed, indicating rapid construction progress.
• Workforce: Approximately 500-600 workers are continuously working in three shifts daily at the construction site, ensuring the project meets its objectives.
• Facilities: Upon completion, AEON MALL Ha Long will integrate a diverse range of services including retail stores, a rich culinary zone, children's entertainment areas, and a modern cinema complex.

Strong support from the Quang Ninh provincial authorities, particularly in site clearance and administrative procedures, has facilitated the project's implementation on schedule and in compliance with international construction standards.

Strategic Importance and Economic Impact

AEON MALL Ha Long is not merely a shopping center but a strategic project with numerous positive impacts:

• Boosting Tourism and Services: Quang Ninh is one of Vietnam's leading tourist destinations, with Ha Long Bay being a World Heritage Site. The presence of a modern shopping center like AEON MALL will enhance amenities, extend tourist stays, and increase visitor spending, contributing to the diversification of the province's tourism products. The center is expected to welcome approximately 10 million visitors annually.
• Local Economic Development: The project will create around 2,500 stable jobs for local residents, contributing to increased income and improved quality of life. Simultaneously, it will stimulate the development of auxiliary service industries, logistics, and goods supply.
• Enhancing Quality of Life: Providing an international-standard shopping, entertainment, and dining space, elevating the lifestyle and meeting the growing demands of the Quang Ninh community.
• Attracting Investment: The success of AEON MALL Ha Long will serve as a testament to Quang Ninh's attractive investment environment, drawing in more large domestic and international investors.
• Modernizing Commercial Infrastructure: Contributing to the modernization of the province's commercial infrastructure, positioning Quang Ninh as a dynamic and modern economic hub in the Northern region.

AEON's Expansion Strategy in Vietnam

AEON MALL Ha Long is part of AEON Group's ambitious expansion strategy in Vietnam. The group aims to strengthen its presence in major cities and provinces with strong development potential. By 2025, AEON plans to have 16 shopping centers in Vietnam, with a total investment of up to 2 billion USD. Other projects are underway or planned, including centers in Hanoi, Can Tho, and other provinces, demonstrating AEON's firm confidence in the potential of the Vietnamese retail market.

Implications for Stakeholders

• Investors: The AEON MALL Ha Long project is a positive signal for investors in commercial real estate and services in Quang Ninh. It indicates the strong growth potential of the retail and tourism markets. Investors can seek opportunities in auxiliary projects, complementary services, or areas related to the supply chain for the shopping center.
• Managers: Local authorities need to continue creating favorable conditions for large investment projects, while also developing supportive policies to maximize the economic and social benefits from these projects. Ensuring the quality of high-quality construction materials and adherence to international standards during construction is crucial.
• Technical Experts: This project offers opportunities for engineers, architects, and construction professionals to participate in a large-scale undertaking, applying international design and construction standards. Managing complex projects, ensuring occupational safety, and energy efficiency will be both challenges and opportunities for professional development.

Conclusion

AEON MALL Ha Long is not just a shopping center project but also a symbol of Quang Ninh's dynamic development and AEON Group's long-term investment strategy in Vietnam. With its large scale, diverse amenities, and profound economic impact, this project promises to become a significant highlight, contributing to boosting tourism, commerce, and enhancing the quality of life for local residents. The completion and operation of AEON MALL Ha Long by late 2026 will usher in a new chapter for the sustainable development of Quang Ninh province.

References:

• VnExpress (2025). Dự án Aeon Mall Hạ Long dự kiến vận hành từ 2026.
• Báo Quảng Ninh (2025). AEON Mall Hạ Long phấn đấu hoàn thành cuối năm 2026.
• AEONMALL Vietnam (2025). Construction Commencement Ceremony of AEON MALL Ha Long.
• The Investor (2025). How retail giant Aeon Mall rapidly expands presence in Vietnam.
• Vietnam.vn (2025). AEON Mall Ha Long strives to complete by the end of 2026.