AEON Mall's 4,000 Billion VND Project Breaks Ground in Hai Phong: A New Impetus for Vietnam's Industrial Super Hub

October 27, 2025 – Hai Phong City, one of Vietnam's leading industrial and port super hubs, is set to welcome a large-scale retail project: an AEON Mall with a total investment of approximately 4,000 billion VND (equivalent to about 170 million USD). Scheduled to break ground in just over a month, this project not only promises a modern shopping and entertainment complex but is also expected to generate strong economic momentum, solidifying Hai Phong's position as a comprehensive development center in the northern region.

Project Scale and AEON's Expansion Strategy in Vietnam

AEON Mall Hai Phong will be one of the largest shopping centers by the Japanese retail giant in Vietnam, with an investment scale of up to 4,000 billion VND. This figure is consistent with other large-scale AEON Mall projects already implemented or announced in Vietnam, which typically range from 150-180 million USD. The project is strategically located in a "new industrial super hub" of Vietnam, underscoring AEON's strategy to target areas with high urbanization and industrialization rates, where there is a large population and workforce with increasing consumer demand.

AEON's continuous expansion in Vietnam, with a goal of reaching 20 shopping centers nationwide by 2025 with a total investment of approximately 2 billion USD, demonstrates the group's strong confidence in the potential of the Vietnamese retail market. These projects are not merely shopping centers but are designed to be multi-functional integrated destinations, including shopping, dining, entertainment, and community services, catering to diverse customer needs.

Profound Socio-Economic Impact in Hai Phong

The presence of a large-scale retail complex like AEON Mall in Hai Phong is expected to bring numerous socio-economic benefits:

1. Boost local consumption and commerce: AEON Mall will provide a modern distribution channel for goods and services, stimulating the purchasing power of local residents and surrounding areas. This will create a healthy competitive environment, encouraging local businesses to enhance product and service quality.
2. Job creation: The project will generate thousands of direct and indirect jobs in retail, services, management, maintenance, and security. This is particularly crucial for an industrial city like Hai Phong, which has an abundant workforce.
3. Upgrade urban infrastructure and living amenities: The construction of a modern shopping center often comes with improvements in surrounding transportation infrastructure and urban landscapes. Concurrently, the arrival of AEON Mall will enhance the quality of life and amenities for residents, attracting more talent and experts to work and live in Hai Phong.
4. Support industrial development: A major retail center will cater to the needs of a large number of workers and experts employed in Hai Phong's industrial parks, helping the city become a more attractive destination for FDI investors and manufacturing businesses.
5. Economic diversification: The project contributes to Hai Phong's economic diversification strategy, reducing reliance on traditional industries and fostering stronger growth in service and trade sectors.

Hai Phong: An Attractive Destination for Retail Investment

Hai Phong is a crucial port city, a gateway to the sea for northern provinces, with synchronized transportation systems and robust industrial park development. The city has been attracting significant foreign direct investment (FDI), especially in manufacturing and logistics. Strong economic growth has led to increased income and consumer demand among residents, creating a potential market for major retailers.

Hai Phong's government has also been implementing "smart economic diplomacy" and "smart urbanization" policies, aiming to attract investment, improve the business environment, and enhance the quality of life. The AEON Mall project perfectly aligns with this vision, contributing to the city's sustainable and comprehensive development goals.

The groundbreaking of AEON Mall Hai Phong is not only a significant event for the retail sector but also a testament to Hai Phong's dynamic development and immense potential as a key economic hub of Vietnam.

In the construction of large-scale projects like AEON Mall, selecting high-quality materials is a crucial factor. Materials such as aluminum sheets 1050, 3003, 5052, 6061, 7075 and aluminum 6061 T6 are widely used due to their durability, aesthetic appeal, and corrosion resistance, contributing to the longevity and beauty of the structure.

References:

• Nguoi Quan Sat
• The Investor Vietnam
• VietnamPlus
• AEON Mall Vietnam
• Hai Phong Newspaper
• AMY GRUPO